Deepika Padukone and PV Sindhu have joined hands for PM Narendra Modi's new initiative Bharat Ki Laxmi movement. The Prime Minister talked about the initiative in his monthly Mann Ki Baat radio program last month. Modi Ji replies to the tweet of PV Sindhu by tweeting, "India’s Nari Shakti epitomizes talent and tenacity, determination and dedication. Our ethos has always taught us to strive for women empowerment. Through the video, @Pvsindhu1 and @deepikapadukone excellently convey the message of celebrating #BharatKiLaxmi."
"Daughters are considered as Lakshmi in our culture. Can't we felicitate daughters in our villages and cities by holding public programs? There are several daughters, daughters-in-law who are doing exceptional work ... some are teaching poor children, some are spreading awareness about health and sanitation. Many are serving as doctors, engineers ... as lawyers, they are helping in the delivery of justice. The society can identify such daughters and honor them across India, he said in his September radio address.